MONTE SAN MARTINO (MC)
Self Globe was founded in 2014 by Tarcisio Senzacqua which, after thirty years of experience in the slaughtering and meat processing sector, extends its activity to the entire agri-food sector by building plants for the production of milk, honey, bread, fruits and vegetables, oil, cocoa and the list could still be long. These are the roots on which the young and dynamic company is founded, guided, first of all, by the desire to contribute to the development of a new vision of Agri-food based on the principle of full autonomy of the small local producer.
Self Globe provides containerized and customized systems, equipped with all the necessary equipment and technologies to make the process of food processing fast, autonomous and safe, accelerating the development of a short supply chain. Thanks to the adaptability and modularity of these plants, we are able to operate all over the world, offering effective solutions for any type of agri-food processing.
THE COMMUNICATION MODULES
With respect to value analysis and corporate mission, three communication modules have been identified: Competence, Technology and Ethics.
The choice of the Competence core as a value asset suggests a trajectory linked to the concept of Consulting. The goal of Self Globe is to support and manage your customer in a continuous and 360 years: from consulting on the choice of the most suitable technology, to training on its use.
It is the core that tells the constant presence of the people of Self Globe, who through their skills are able to offer targeted consulting services for their customers, but also to literate and train their interlocutors on the use of modular technology and on all technical aspects related to the agri-food sector.
It is the core of the innovative technology developed by Self Globe. Inside it is narrated the modular container as a transformation company, shop and network of producers of marketable zero food miles products.
It is the communication core that tells the agri-food sector, sector of reference for the company. It encompasses issues related to environmental sensitivity through the choice of appropriate and eco-sustainable materials, for example in products made with modular technology and with attention to environmental policies.
Selecting a position that relies on the topics and content related to the core of Competence means, for Self Globe, presents itself to the market as a company able to fully manage its customer , from consulting on the choice of the most suitable technology, training on its use. The perception is that of a partner able to support the customer in a continuous way over time.
LEGO SERIOUS PLAY
In order to structure a communication system that would bring out the identity values of Self Globe, the company was investigated in depth through a workshop based on the Lego Serious Play methodology. The name already shows the playful but reasoned nature of the process, which is precisely defined as "serious game" and which is thought as a tool to be used in companies to reflect on complex issues.
STORUTELLING AND PAYOFF
The storytelling is based on the possibility of extending the concept of zero kilometre to the global market. Being able to guarantee the independence of small producers and allow them the access to a structured network like the Self Globe one creates a highly attractive imagination for potential customers.
In order to be able to express itself, the storytelling must have distinctive elements of meaning that are consistent and coherent with the company and the market. The payoff is the narrative element that clearly defines the positioning of the company on the reference market and the concept of "relationship" is a remark on the ability of Self Globe to support its customers in accessing the global market. This communicative prerequisite generates the entire communication system.
CONSTRUCTION OF THE LOGOTYPE
The concept of relationship was introduced into the logotype: in the design of lettering was added a tie between the two words that make up the naming. The typeface used has markedly roundish endings, suggesting a modular grid formed by the combination of circumferences of equal diameter. The two first-level colors, orange and green, highlight the two words that make up the naming and merge in the ligature with a nuance.
Creating an integrated communication system allows the company to have an identity alphabet. The modular grid on which the logo was built facilitates this operation. This alphabet is articulated in pictograms able to tell in a simple and direct way the productive fields interested in the technology and the consultancy of Self Globe.
TONE OF VOICE
In an additional level of communication, the selected tone of voice aims to create engagement and invite the user to action. The demand arouses the curiosity of passers-by, who, approaching the communication media on which the message will be conveyed, can discover initiatives related to training, consulting or the launch of new products.
Self Globe oversees social media channels, such as Facebook, Instagram and Linkedin, to intercept customers and prospects and tell them about the world.
Social networks will act as a sounding board for all communication topics, from case studies to news, through the team and training offline and online, translating them into columns, each with its own visual grammar.
COMMUNICATION TOPICS AND HEADINGS
1. PEOPLE = PRESENTATION OF THE TEAM
2. CONSULTING = NEWS
3. AREAS = CASE STUDIES
4. TECHNOLOGY = CONFIGURATOR
5. COMPETENCE = CURIOSITY AND DIETARY ADVICE
The website is for Self Globe an operating tool equipped with a product configurator; a system of management of training courses and a series of case studies and in-depth articles that tell the work of Self but also the evolution of the agri-food sector. The people of the team are very present and accompany services and content in a specific and personal way. The multilingual system, the quantity and the quality of content contribute to position the company as an interlocutor able to support and support small producers making them independent and ready to face all the challenges posed by the agri-food market.
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