TRIESTE - 2017
In collaboration with Prof. Silvio Cardinali (project manager), Francesca Tilio (photo shooting)
Medicenter is a reality that involves some of the best professionals for dental care in Friuli Venezia Giulia.
At the basis of their working method there is an approach that puts the patients at the center of their care activity, accompanying them in all stages, from diagnosis to pot-surgery.
A / PROFICIENCY
Proficiency is dictated by the preparation of each individual specialist, the small size of the different clinics and the number of doctors; these conditions are optimal to focus on the individual patient and devote all the time necessary.
B / TRUST
The relationship between specialist and patient is fundamental to ensure a pleasant welcome in a family atmosphere, which makes the patient feel comfortable and not treated like a customer. Some fragments of the daily life of the clinic will be extracted concretely during the work carried out by professionals in the various locations, to transfer concreteness, without showing the faces of people.
C / SERVICE
The methodology applied is told in a simple and direct way which puts the patient in a condition to be able to know perfectly what to expect. It will be particularly important to emphasise concepts such as cost transparency and time planning.
TEAM AND CLIENTS WORTH
Professionalism is dictated by the preparation of each individual specialist, the small size of the different clinics and the number of doctors; these conditions are optimal to focus on the individual patient and devote all the time needed.
The satisfied patient becomes the testimonial of a high-level service, which also allows those who use it for the first time to obtain an immediate response from the point of view of "trust" and therefore be welcomed immediately.
THE METHOD VALUE AND THE COMMUNICATIVE GRAMMAR
The methodology applied is told in a simple and direct way, putting the patient in a position to know perfectly what to expect. It is particularly important to emphasise concepts such as cost transparency and time planning.
In the graphic language is fundamental the use of icons that lead the user in the orientation during navigation, guiding him through a visual system and helping him to use the service in an optimal way.
The first communication tool consists of a brochure that, on one hand, consistently shows the colors of the brand and, o n the other, was designed to be close to the patient eliminating the fear of the dentist. The team of doctors approached the customers and became testimonial of the company, in connection with the values that you want to communicate.
An advertising banner is easily recognizable, especially thanks to the colors of the brand and the photos of the team, that dialogues with the remaining communication tools and that tells in a simple, direct and transparent way the activities of the company.
With a view to getting closer to the daily life of its patients, an advertising campaign was structured to be published in some regional magazines.
Each member of the team will have their own card, to keep active contact with the patient even after or before the sessions.
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