Advanced Mechanical System

TOP
INTRO
CORES
BRAND
REGISTER AND TOOLS
INFOGRAPHICS

BRAND IDENTITY
ADVANCED MECHANICAL SOLUTIONS
ANCONA
2019

Founded in 2005 thanks to an idea of Francesco Pellizza, Advanced Mechanical Solutions srl deal with consultancy services in the aeronautical, naval, automotive and mechanical fields: from structural calculation, design and analysis of the finite elements, design, project management, analysis, prototyping and non-destructive controls.

In addition to this type of service, AMS also manufactures custom products to meet the demands of its customers.

ENGINEERING

CUSTOMIZATION

NAVIGATION

COMMUNICATION CORES

The communication cores correspond to the three macro categories of the most common topics used within the reference sectors. Communicative grammar can be encoded into common denominators, organized on two or three sets.Using communication sets or cores allows us to measure how each company navigates through the market. Visual research has developed on two parallel levels, for each of which have been identified keywords of investigation.

ENGINEERING

Starting from structural calculation service up to the design and analysis of the finished products. The engineering reflects the core business of AMS, without this component the activities faced daily by the company could not start.

CUSTOMIZATION

This communication core is concerned about how it is possible to narrate all the type of products realized specifically by AMS to satisfy customer needs and find information about them.

NAVIGATION

Navigation is the core that outlines a very defined action perimeter because it tells the market in which AMS is present and the characteristics of this market, which are able to differentiate the activity from the other sectors.

LEVEL AND STAGES OF RESEARCH

The visual research was developed on two different but parallel levels, for each of which have been identified keywords of investigation related to each of them that have led to a next stage of investigation. The aim of the investigation was to collect iconographic data that are able to represent the meaning of each level of research. The visual result of the aesthetic and meaning values proved to be communicating, crossable thus legitimizing any subsequent design choice.

Texture and geometric grid

Mesh and colors and shades

THE BRAND

The hexagonal network inside the circumferential elements and the two typographical characters used for the acronym and for the extended name do not seem to facilitate the characterization and the memorization of the logotype and not even to return a sense of "advancement".Once the hexagonal grid, from the carbon allotrope, has been identified as a construction grid for an original lettering the new logotype acquires minimal and contemporary aesthetics, recognizable thanks to its monolithic nature.

TOOLS AND COMMUNICATIVE REGISTER

The company can use a visual grammar that helps to produce targeted communication material helping the users to distinguish the corporate offer which is engineering, analysis and collection of customized products in order to perceive the know-how and the team core from the communicative register. Two different copy levels were identified: a chromatic code and two different constructive approaches with hexagonal grid which become an editorial box and a design base for iconic elements. Both the approaches are used in the brochure that were created to tell the product and service cores.

The team who makes custom products

The team who developes reliable solutions

INFOGRAPHIC SYSTEM

The company can use a set of visual variables able to generate different infographic systems, flow charts, graphs, pie charts and so on. They are able to create presentation boards to introduce projects and research.