FOR THE RESEARCH INSTITUTES IN THE MARINE ENVIROMENT
CNR – 2020
CNR, the National Research Council, is the largest public research facility in Italy. Founded in 1923, it has operated in the past as a government consultant on research and as a funding fund for university research grants.
Since 1989, its mission is to carry out research projects, promote innovation and the competitiveness of the national industrial system, the internationalization of the research system and provide technologies and solutions to emerging needs in the public and private sector. The strong identity is the incipit and the container that makes the shared story of the Marine Research Institutes ISMAI, IAS and IRBIM possible.
The sense matrix of the entire design is determined by the concept of identity. It is decomposed, placed on different assets and the direction towards the ultimate goal: the construction of a shared identity system. The assets identified for the project correspond to the lowest common denominators of the communication detected in the reference sector:
Research is the central topic, which identifies the core business of the Institutes and which is the engine of all their initiatives.Within this core we tell all the projects, the technologies adopted, the publications, the prizes won and everything that places the research institutes. It is the service core and contemplates all the modalities through which the research returns its own results.
The return process is aimed at companies, foundations, but also private individuals, through participatory activities, often financed by European projects or other kinds of investment.
The sea, the ocean, the life forms that inhabit these places and the impact of human beings are the object of research and the subject of services. On a level of detail and information the marine environment is one of the central topics of communication.
the National Research Council communication system related to Institutes of Research in the Marine Environment, aims to achieve three main objectives:
1. PUBLIC RELATION – Enlarge the imaginary of research by entering in a more inclusive way into the social, economic and cultural fabric;
2. SINERGY BETWEEN INSTITUTES – Build a unique and shared identity system that can communicate the strong relationship between the three institutions: ISMAR, IRBIM and IAS;
3. CONVERATION WITH CNR – To affirm at the level of identity a strong traceability with CNR, in order to coexist in a natural way with its brand.
SEA AS A COMMON ELEMENT
All the institutes are linked with the marine atmosphere. For this grounding reason it has been chosen to maintain a common graphical element which represents exactly this context. The graphic element, which summarises the concept of the marine environment, serves as a support base for the design of all three institutions' trademarks.
The graphic proposal focuses on the circular element extrapolated from the circumference of the letter C of the CNR isotype. Using the texture of the sea as a common element, the brand represents the specificities of each institution.
The coordinate image uses the coded graphic elemen together with the shade of color. Each research institute declines the graphic sign and the identity color, creating a line of continuity and a shared story.
First-level communication, directly linked to each individual institute, focuses on the territorial stratification of research institutes. the developed language lends itself easily to the aim of making institutions feel that they belong to a single large system. Each institute, in fact, is characterized by a head office and some secondary location, the ramification of the offices becomes a graphical identifying and characterizing element.
The project of a landing page has made it possible to bring the research closer to the community and make people perceive the value of this work by simplifying its language. This tool opens a new perception of the Institutes of Research in the Marine Environment, simplifying the perception of the activities and the impact they have on the territory.
This tool is also useful to present the new identity and the will of the three research institutes to open to the public, creating a dialogue with people through the return of research.
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